Smart Talks with IBM: Inside the Octagon: How AI Brings UFC’s Fastest Moments into Focus
Stuff To Blow Your Mind
iHeartPodcasts
4.3 • 6K Ratings
🗓️ 3 June 2026
⏱️ 48 minutes
🧾️ Download transcript
Summary
Most of what happens inside the UFC Octagon is too fast for the human eye to follow. Enter Alon Cohen, Executive Vice President of Innovation for TKO, who has spent 15 years building the data and AI systems that expose the hidden moments that help decide a match. Malcolm Gladwell sits down with Alon to uncover how UFC’s partnership with IBM turns chaos into clarity, giving fans and commentators a deeper story behind every bout.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.5 | Guaranteed Human. |
| 0:04.2 | Hey, everyone. It's Robert and Joe here. |
| 0:06.5 | Today, we've got something a little bit different to share with you. |
| 0:09.4 | It's a new season of the Smart Talks with IBM podcast series. |
| 0:14.1 | This season on Smart Talks with IBM, Malcolm Gladwell is back, and this time he's taking the show on the road. |
| 0:20.3 | Malcolm is stepping outside the studio to explore how IBM clients are using artificial intelligence |
| 0:25.4 | to solve real-world challenges and transform the way they do business. |
| 0:29.8 | From accelerating scientific breakthroughs to reimagining education, |
| 0:33.3 | it's a fresh look at innovation in action, where big ideas meet cutting-edge solutions. |
| 0:38.7 | You'll hear from industry leaders, creative thinkers, and of course Malcolm Gladwell himself, |
| 0:43.1 | as he guides you through each story. |
| 0:45.8 | New episodes of Smart Talks with IBM drop every month on the IHeartRadio app, Apple Podcasts, |
| 0:51.5 | or wherever you get your podcasts. |
| 0:53.6 | Learn more at IBM.com slash smart talks. |
| 0:57.1 | This is a paid advertisement from IBM. |
| 1:01.2 | I'm Malcolm Gladwell, and you're listening to Smart Talks with IBM. |
| 1:07.3 | Most of what happens in a UFC fight is too fast to see. |
| 1:13.6 | A fighter drops their shoulder for a split second. Did you catch it? A shift in position that looks insignificant but changes everything. Were you watching? |
| 1:20.6 | Alone Cohen is the head of R&D for UFC. His job is to help people see those moments. |
| 1:26.6 | Not by slowing things down, but by knowing |
| 1:30.5 | what to point to after it happens. By the time you realize something mattered, his data |
... |
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