Welcome to Tech Stuff, a production from iHeartRadio.

This season of smart talks with IBM is all about new creators, the developers, data scientists,

CTOs, and other visionaries creatively applying technology in business to drive change.

They use their knowledge and creativity to develop better ways of working, no matter the industry.

Open hosts from your favorite Pushkin Industries podcasts as they use their expertise to deepen these conversations.

And of course Malcolm Gladwell will guide you through the season as your host and provide his thoughts and analysis along the way.

Look out for new episodes of smart talks with IBM on the iHeartRadio app, Apple podcasts, or wherever you get your podcasts.

And learn more at IBM.com slash smart talks.

Hello, hello, welcome to smart talks with IBM, a podcast from Pushkin Industries, iHeartRadio, and IBM. I'm Malcolm Gladwell.

This season we're talking to new creators, the developers, data scientists, CTOs, and other visionaries who are creatively applying technology in business to drive change.

Channeling their knowledge and expertise, they're developing more creative and effective solutions, no matter the industry.

Our guest today is Phil Weinmeister, had a product sales force America's at IBM.

Drawing an IBM's offerings and expertise, Phil helps businesses craft better digital experiences for their customers, employees, and business partners.

A lack of highly specialized software engineers is a major challenge for companies trying to improve their digital experiences.

So using the sales force platform, Phil teaches people with little or no technical background how to make custom digital solutions on their own without needing to write code.

On today's show, you'll hear Phil's thoughts on human-centric design, unlocking the potential of the low-code, no-code approach, and how IBM consulting powers digital transformations with the sales force platform.

Phil spoke with Jacob Goldstein, host of the Pushkin podcast, What's Your Problem, and former host of NPR's Planet Money.

Jacob has been a business journalist for over a decade, reporting for NPR, The Wall Street Journal, The Miami Herald, and is the author of the book Money, The True Story of a Made Up Thing.

Okay, let's get to the interview.

It's just very briefly sort of what's your role at IBM?

Yeah, it's a good question because my role is a bit unique.

So for IBM consulting, which is a consultancy sales force is one of the platforms that we deliver services for.

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