Smart Talks with IBM: Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
Stuff To Blow Your Mind
iHeartPodcasts
4.3 • 6K Ratings
🗓️ 22 April 2026
⏱️ 44 minutes
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Summary
The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.5 | Guaranteed Human. |
| 0:04.2 | Hey, everyone. It's Robert and Joe here. |
| 0:06.5 | Today, we've got something a little bit different to share with you. |
| 0:09.4 | It's a new season of the Smart Talks with IBM podcast series. |
| 0:14.1 | This season on Smart Talks with IBM, Malcolm Gladwell is back, and this time he's taking the show on the road. |
| 0:20.3 | Malcolm is stepping outside the studio to explore how IBM clients are using artificial intelligence |
| 0:25.4 | to solve real-world challenges and transform the way they do business. |
| 0:29.8 | From accelerating scientific breakthroughs to reimagining education, |
| 0:33.3 | it's a fresh look at innovation in action, where big ideas meet cutting-edge solutions. |
| 0:38.7 | You'll hear from industry leaders, creative thinkers, and of course Malcolm Gladwell himself, |
| 0:43.1 | as he guides you through each story. |
| 0:45.8 | New episodes of Smart Talks with IBM drop every month on the IHeartRadio app, Apple Podcasts, |
| 0:51.5 | or wherever you get your podcasts. |
| 0:53.6 | Learn more at IBM.com slash smart talks. |
| 0:57.1 | This is a paid advertisement from IBM. |
| 1:01.5 | I'm Malcolm Gladwell. |
| 1:03.0 | Welcome to Season 7 of Smart Talks with IBM. |
| 1:06.3 | This year, we're exploring new stories |
| 1:08.6 | about how companies are using the latest advancements |
| 1:11.2 | in AI and quantum computing to create smarter business. |
| 1:15.7 | For the first episode of the season, I flew to Austin, Texas, to join Surjeet Ghosh |
... |
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