Welcome to the Graham Cochran show where each week I help you create more money,

margin, and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

If your audience doubled tomorrow, it probably wouldn't fix your income.

Because your problem isn't your audience size.

It's how you make money from the audience you already have.

And I know what you're thinking.

Graham, if I just had more followers, more views, more reach, then my business would finally work.

But think about it right now. You're posting more, likely getting fewer views. Your email list

isn't converting like it used to, and it feels like you're falling behind. That's not a content

problem. That's not an algorithm problem.

You have a math problem. Now, I've built a multi-million dollar year business working five to

10 hours a week, and it has nothing to do with having the biggest audience. In fact, I've made more money with smaller audiences than I

ever did chasing bigger ones. So today, I'm going to show you how a small audience can actually

be your biggest advantage and how just a handful of clients can replace thousands of customers

if, and this is the big if, you structure

your business the right way. This is how most people view their business and maybe you can relate.

Right now, they are making a certain amount of money most months on average in their business.

And right now they have a certain size audience, be it on

Instagram, TikTok, Facebook, or their YouTube channel or podcast downloads, however they measure

and wherever they show up online. And so they see the two numbers. They see money coming in and the number

of followers or people engaging with their content,

aka your audience. And I have said for years that without an audience, nothing is possible.

...