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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this March 8th.

Happy Friday, everybody.

We've talked a lot on this show about

meat alternatives, plant-based replacements that look in taste an awful lot like the actual thing.

There's a good reason you hear about it often. The market is massive and ever-changing.

The meat alternative market took the world by storm more than a decade ago. Beyond Meat and

Impossible Foods founded in 2009 and 2011, respectively, burst onto the scene and quickly became

darlings of the industry. Impossible, in particular, was known for its plant-based Patty's

ability to bleed like real meat. Thanks, beet juice extract. Both brands captured the imaginations of vegetarians and

...