4.8 • 705 Ratings
🗓️ 25 August 2023
⏱️ 75 minutes
🧾️ Download transcript
Brian Burton is the current VP of Sales for One Hour Heating and Air Conditioning of Southeast PA where he trains the next generation of professionals in the trades on how to sell the right way. He formerly trained technicians for the Benjamin Franklin Plumbing and Mister Sparky Electric on how to identify and present solutions to homeowners strategically. Additionally, he is the host of the “Waste No Day” Podcast, a podcast devoted to challenging, encouraging, advising, and highlighting the men and women of the home services industry.
In this episode, we talked about sales strategies, hiring technicians, plumbing…
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| 0:00.0 | when you want help with your sales, the first thing I say is like, the first question I ask is, |
| 0:04.3 | how's the role play going? And so it's twofold. One, you have to be role playing. Two, you got |
| 0:09.8 | to be role playing stuff that actually works. It's always horrible when someone says we're doing |
| 0:15.2 | role playing. And I say, well, what are you role playing in terms of asking for the business? And you hear |
| 0:20.1 | something like, so do you want it? |
| 0:22.2 | And you're like, that's no. |
| 0:24.1 | You're role playing the wrong thing. |
| 0:25.9 | So it's not practice doesn't make perfect, right? |
| 0:28.3 | As Lombardi would say, perfect practice makes perfect. |
| 0:31.5 | So yeah, role playing it is supposed to be humiliating, right? |
| 0:34.7 | It's supposed to take you out of comfort zones. |
| 0:37.0 | It's supposed to like, it's supposed to take you out of comfort zones. It's supposed to make you |
| 0:39.7 | kick down walls of anxiety that are keeping you from actually getting up in front of your peers and |
| 0:46.0 | doing it. When you master doing something back and forth, like between you and me in front of a |
| 0:52.1 | bunch of judgmental technicians that all know how it's supposed |
| 0:56.3 | to go and they're quietly or loudly making fun of you for doing it wrong. |
| 0:59.9 | When you get it right in front of that group and you go to do it, it's nothing. |
| 1:04.0 | I'm telling you it's nothing to do it in front of the client after that. |
| 1:07.0 | Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs |
| 1:12.5 | and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's |
| 1:18.6 | really behind their success in business. Now, your host, the Home Service Millionaire, Tommy Mello. |
| 1:29.2 | Before we get started, I wanted to share two important things with you. |
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