Hello and welcome to the Shirelex Middle East podcast.

I'm your host Tamara Jabby and I am joined by two incredible women, Amina Lula and Zahra

Lila Khalil. Welcome guys.

Thank you.

We've been talking about wanting to do a podcast for so long, and I'm so happy we're finally

here because we can talk for hours, I think. Yeah. You and I, we're just yappers. It's going to be a long podcast. Exactly. We have to live in it, though. We have to cut it down. Yeah. So we'll start with some introductions for people that don't know you.

Amina, tell us a bit about yourself.

I know that you are a former corporate communications baddy worked at Farfetch. That's how I always knew you, like a Farfetch queen. Yeah. But always obsessed with skin care. Yeah. You're going to change that. You can tell from her skin. You can absolutely tell from her skin. Always obsessed with skincare. Thanks, guys. And then you took a leap and you became, A, a consultant, but then also now you're having your own platform launch, which is called Skin Deep, which is super exciting. I mean, me and Zed are like so excited about this launch. Tell us a bit about yourself and what you're up to. I mean, where to

begin? I mean, yes, my formative career was always in PR and communications. And, you know,

I think it shaped, you know, a lot of, you know, what I'm doing today. And, you know, I decided I wanted

to pursue creative passions. Last July, I went on a sabbatical. I kind of had a,

you know, like an epiphany, a moment to just be still and think about, like, what do I want?

You know, what do I want to do? What would make me happy every single day? And there was skin

deep just kept coming back and back. And skin deep, I know we're talking about it now and everyone thinks it's just launched,

but actually it launched during COVID in 2020 when we were all trapped inside and kind of looking for connection and like didn't know how to get it.

Especially those of us that were away from family or, you know, living alone.

And me and my sister like jumped on clubhouse in that

beta phase oh my god I remember clubhouse I was obsessed yeah because we don't have face time here

no people don't get it clubhouse for those of you that don't know it's a video social video

app yeah where most people can face time each other. Literally,

but you can all just jump in on a like a,

it's almost like a conference call essentially, right?

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