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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Wednesday, November 1st.

Today, a successful shapewear company attempts to expand its

customer base. Let's go back to 2019. The year Skims was founded by Kim Kardashian and Swedish entrepreneur

Yenzgrid. The biggest name in shapewear, Spanx, was dominating the market, but Kardashian

saw an opportunity. Spanx sizing was

relatively limited, and the shapewear came in a few standard colors, making it difficult to match

varying skin tones. Well, skims set out to solve all that by offering women's underwear and

shapewear in nine color options and sizes from extra extra small to 5x. And while it

certainly didn't hurt that Kardashian was a massive celebrity, customers pounced. Skim's initial

...