Please hold on to your hats for this, but sometimes products are sold using sales pitches

that are not entirely sound from the perspectives of either science or logic.

Today, we're going to look at just a few of the ways products are sold using fulacious

marketing messages, and see if we can put them together in an exercise to sell our amazing

product.

What could that be?

We're going to find out today on Skeptoid.

You're listening to Skeptoid.

I'm Brian Dunning from Skeptoid.com.

Marketing with logical fallacies.

I don't want to shock anyone, but here's a piece of frightful news.

Sometimes products are marketed using fulacious logic.

It's different from lying about your product.

Marketing with logical fallacies is a way to make your product sound great by appealing

to our natural tendencies to be susceptible to fulacious logic.

Tell us something about your product that sounds persuasive, regardless of whether it's

actually a real merit or not, and we get all impressed.

Today, we're going to look at the practice of spotting logical fallacies in the marketing

of products, and we might even try doing a little of it ourselves.

Today on Skeptoid, I'm going to do something we've never done before.

I'm going to give you a homework assignment.

Luckily for you, however, you don't actually have to do it.

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