Skeptoid #63: Subliminal Seduction

Skeptoid

Brian Dunning

Skeptic, Social Sciences, Skepticism, Paranormal, Conspiracy Theories, Urban Legends, Science, History

4.6 • 3K Ratings

🗓️ 28 August 2007

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wilson Key's magnum opus textbook about subliminal advertising was almost pure fiction.

Transcript

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0:00.0	If you ever took an advertising class in college, you probably had to read the book Subliminal
0:08.5	Seduction that pulled back the curtain and revealed the dastardly world of Subliminal
0:14.0	Advertising and how it is used with devastating success.
0:19.0	The only problem with the idea is that it's completely false.
0:23.4	Nobody uses it, they never did, and the author even later admitted he made the whole thing
0:28.9	up.
0:29.9	Yet you still had it as a textbook, and many still do today.
0:35.2	Subliminal seduction is coming up next, Unscuptoid.
0:39.2	Hey everyone, Brian here.
0:47.3	A quick favor, we are conducting an audience survey.
0:51.0	We'd be really grateful if you could take just a few minutes and answer our survey.
0:55.4	This is the kind of thing that's sort of an engineering and marketing necessity to make
0:58.7	the whole free podcast ecosystem flourish.
1:02.3	So please check it out.
1:04.0	Also surveys are fun, you get to talk about yourself.
1:07.2	Please visit survey.prx.org slash scaptoid to take the survey today.
1:14.5	That's survey.prx.org slash SKEPTOID.
1:22.2	Thanks.
1:28.7	I'm Brian Dunning from scaptoid.com Subliminal seduction
1:35.4	Put on your 3D glasses and grab a seat in the theater.
1:38.6	It's time for a wild ride through the psychological cinematic world of subliminal advertising.
1:46.0	Alleged subliminal advertising is said to take place in two forms.
	...

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