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Skeptoid

Skeptoid #433: The Water Woo of Masaru Emoto

Skeptoid

Brian Dunning

Skeptic, Social Sciences, Skepticism, Paranormal, Conspiracy Theories, Urban Legends, Science, History

4.63K Ratings

🗓️ 23 September 2014

⏱️ 14 minutes

🧾️ Download transcript

Summary

Masaru Emoto invented a New Age mythology in which water crystals reflect human consciousness.

Transcript

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0:00.0

Masaro Imoto was a Japanese author and alternative theorist who believed that consciousness and

0:10.3

emotions could alter the structure of water, and because of the internet, he built a huge

0:16.7

following worldwide of people who assumed that this was some kind of scientific conclusion

0:22.4

or had supporting data.

0:25.0

Was it?

0:26.0

Or was it just more New Age mumbo jumbo?

0:29.6

We're going to talk about that today on Skeptoid.

0:37.6

You're listening to Skeptoid.

0:39.2

I'm Brian Dunning from Skeptoid.com.

0:42.8

The Water Wu of Masaro Imoto.

0:47.2

Today we're going to take a look at one of the founders of a pseudoscience that has for

0:50.8

more than three decades, given birth to a whole slew of knockoff pseudosciences pertaining

0:57.2

to water.

0:58.6

The man is Masaro Imoto, born in Yokohama in 1943, and creator of what he calls Hado.

1:06.5

It is Imoto's firm conviction that water, human consciousness and human emotion are deeply

1:12.6

entangled, and he's become best known for his photographs of ice crystals, basically

1:18.1

snowflakes, that he says are either beautiful or ugly based on the emotions expressed

1:23.8

at the time of their formation.

1:26.3

If you write a positive word on a bottle of water or expose it to a picture of beautiful

1:31.0

animals like dolphins, it'll freeze into beautiful ice crystals.

1:35.8

But if you speak harshly to it or write a negative word on the bottle, it'll freeze

1:39.8

into ugly non-crystalline lumps.

...

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