Sitting Down With David Meltzer To Crush Making Instagram & Facebook Content

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 22 September 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If your social media strategy on YouTube, Facebook, Instagram, and/or LinkedIn is focusing on macro/pillar content like a vlog, you're making a huge mistake. The micro content (small highlight clips) that is created from the pillar content is so much more impactful on social.

Transcript

Click on a timestamp to play from that location

0:00.0	This is the Gary V. Audio Experience.
0:04.0	Because we're gonna be legends!
0:07.0	When you get there, you're changing things.
0:11.0	What do we do in here?
0:13.0	So, first and foremost, you're not putting out enough content.
0:18.0	Okay.
0:19.0	Like...
0:20.0	You got to sit low that we don't put out.
0:22.0	Yeah, I don't know.
0:23.0	First and foremost, this is one day ago, the next piece is four days of a month, three days without posting.
0:29.0	Like, I'm posting four... Actually, I'm a little down and I'm upset about it.
0:33.0	We're like, I have like, angst that for the last 45 days I've gone away from my four times a day, five times a day, to two or three a day.
0:42.0	You're posting once every three days in that example.
0:45.0	I think you aren't posting it up.
0:48.0	Let me tell you something that's super important that we've come to realize.
0:51.0	The microcontents are more important than the macrocontents.
0:55.0	You're producing a vlog?
0:57.0	Right.
0:58.0	Don't put the vlog in the pedestal.
1:00.0	Put the pieces of content from the daily vlog on the pedestal.
1:05.0	It's a reverse.
1:06.0	Right?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.