Hello and welcome. I am Josh Whittickham. For today I am the curator of a place of incredible artefacts and exhibitions, a place that stores the greatest thing on earth.

This is my archive of pop culture.

As I self-confessed, pop culture obsessive. I love the geniuses, the scam artists, and dare I say, the absolute madmen, they've made the records, shows and films that we love.

In each series, I will tell you a story of unlikely triumph and usually an enjoyably crushing failure,

featuring celebrated stars that in any other industry would probably be politely sacked.

It's a show for people more interested in David Hasselhoff than David Lammie,

Elizabeth Taylor than Queen Elizabeth I, which, let's be honest, is all of us.

Joining me to discuss the maddest life we've ever covered,

and perhaps the greatest work, because it's my favourite author,

Sir Arthur Conan Doyle, the creator of the peerless Sherlock Holmes.

It is a man of logic himself, comedian and friend Tom Crane.

Thank you. a man of Logic himself, comedian and friend Tom Crane. To the world, he was the architect of Logic, the man who brought us the Deer Stalker, the magnifying glass,

and the brilliance of 221B Baker Street.

But Sir Arthur Conan Doyle was a man of insane contradictions.

A medical doctor and surgeon whose globetrotting career took him from whaling ships of the Antarctic

to the battlefields of the Boer War.

His life was a high-stakes adventure.

His interests and experience were to converge in his defining creation.

Sherlock Holmes.

Elementary, my dear Watson, this man has been dead for at least two hours.

Moyarty isn't wasting any time.

As the character became the global icon of reason,

...