Simplysayo: The creative, comedian and spoken word artist on how owning her niche unlocked her community online

The Break

Patricia Bright

Personal Journals, Society & Culture, Business, Careers

4.8 • 751 Ratings

🗓️ 31 July 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this week’s episode, SimplySayo invites us into her fascinating journey as a freethinking creative making moves and shifting what it means to write poetry. From humble beginnings, Sayo is truly inspiring, she talks about growing up in Luton to landing 750k followers online and a flourishing poetry career. In her own words we hear her perspective on personal growth, the challenges of being true to herself in the digital age, and living what she calls a ‘soft life’. Plus, she explains why we all need to adopt her ‘delusional self-belief’ and the power of rising above in life. We also discuss whether creatives should go to university anymore, how she’s made an income from YouTube and TikTok and the art of protecting different sides of oneself. Sayo shares her insights with candid honesty, making this episode full of humility and learnings. To hear how Sayo finds balance between self-expression and privacy, hit the play button wherever you get your podcasts, or watch the full video version on Youtube channel The Break here: https://www.youtube.com/@The_Break Follow the Break Social on Instagram for updates: https://www.instagram.com/thebreaksocial/ For Business and Sponsorship Opportunities: [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:45.2	Just because someone has a big following, it doesn't mean that they are able to monetize
0:49.8	of it.
0:50.3	It can be easy to make money on TikTok.
0:53.9	I don't like performative humility. Okay. I know there's a lot of people, I just don't like it. It can be easy to make money on TikTok. I don't like performative humility.
0:55.8	Okay.
0:56.2	You know, there's a lot of people, I don't, I just don't like it.
0:58.6	So humble.
0:59.4	Yeah.
0:59.7	Because it's very, it's pretentious and it's virtue signalling.
1:02.6	Yeah, yeah.
1:03.2	But I'm very big on speaking accurately about myself as well.
1:06.4	Yeah. So I won't exaggerate anything about myself, but I also won't do myself with the service.
	...

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