One of the biggest lessons I learned the last 12 months was that instead of having different products that sold different things, which is what we used to do, it would be like scaling with systems was you would get marketing in sales, scaling initiative, we would do ops, client success, fulfillment, that kind of stuff, right? Instead of doing that, what I did about a year ago, because one of our values is simplification systemization. So I'm just trying to, is there any way I can just simplify this? That's every day I wake up. I'm like, well, how can I simplify this further? So I was like, what if instead of doing different teachings per person, what if we just taught everybody the same thing? And then we just gave them different levels of access or different levels of support to what they needed. And we did that about 12

months ago. And man, it is simplified our fulfillment process and our marketing process so much.

And it's a little bit different than what you were saying. Because like for me, right before

we started talking, we were talking about like my portfolio or whatever. For me, it's like all, they're different products at different price points starting at literally $7 all the way up to $60,000.

But it's really the same thing.

It's just like do it yourself, do it yourself with a little bit of help.

We do it with you, done for you.

And so I think that the only way for me personally, I would launch

like additional lines of something different. It would have to be if like my audience was big

enough and if the opportunity was big enough for like for something between 50 to 100 million

a year. Like I, because ever for me, every time I launch something new, I know it's never as easy

I think as I think it's going to be. It's never as simple. And I'm like, and time I launch something new, I know it's never as easy as I think it's going to be.

It's never as simple.

And I'm like, and now I know it'll take me away from the opportunity that could take me. So this is all stuff that I've learned now. And I'm not even like, sometimes I don't even take my own advice. but I try now to be like, okay, if I'm going to launch a product line behind here,

it needs to be a nine-figure opportunity,

or I'll just stay where I'm at right now

until that nine-figure opportunity,

or I'll just stay where I'm at right now until that nine-figure opportunity presents itself to me.

Makes sense.

So thinking about simplification, right?

You said now you are doing these cheap products.

You had $7 products.

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