Simple Steps to Build a Sellable Business and Create Life-Changing Wealth with Carrie Kerpen

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 19 May 2025

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get ready to turn your current business into a life-changing asset! In this episode, I’m joined by Carrie Kerpen, founder of The Whisper Group, to talk about building businesses designed to sell. She shares the 7-part WHISPER framework that’s helped countless women founders prepare for exits on their terms. We talk about how to create systems that protect your team, how to time your exit before burnout hits, and why every business deserves a roadmap to financial freedom. Plus, tune in now to get a chance to join our book giveaway! Check out our Sponsors: Brevo - Meet the all-in-one marketing and CRM platform for your business. Get started free or save 50% for 3 months with code HAPPY at brevo.com/happy Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at shopify.com/happy The RealReal - Buy and sell luxury clothing, bags, and more on The RealReal. Get $25 off your first purchase when you go to therealreal.com/happy HIGHLIGHTS 00:00 What types of businesses can actually be sold? 05:30 The 7-part framework to build a sellable company. 11:30 How to identify and articulate your company’s “secret sauce”. 17:30 How SOPs protect your business when people leave? 23:30 Why your team needs systems and incentives to stay through an exit. 29:45 When is the right time to sell your company? 35:00 Tips to choose the right advisor to help sell your business. 41:30 What founders must know about due diligence and buyer negotiations. 50:15 What is Whisper Collective? 53:45 How to get your free copy of Carrie's book, "The Whisper Way". RESOURCES Get your copy of The Whisper Way book ⁠HERE⁠! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Carrie: @carriekerpen

Transcript

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0:00.0	This podcast is sponsored by the following sponsors. The Real Real, buy and sell luxury clothing,
0:06.0	bags and more on The Real Real. Get $25 off your first purchase when you go to the realreal.com
0:11.7	forward slash happy Shopify. The e-commerce platform I trust for Glosi. Sign up for your
0:17.1	$1 a month's trial period at Shopify.com forward slash happy.
0:25.5	Get more when you start your business with Northwest Registered Agent, your entire business identity in just 10 clicks and 10 minutes. Visit Northwest Registeredagent.com forward slash earn
0:32.4	Airbnb. Start making money by listing your home on Airbnb with the support of an experienced co-host.
0:38.7	Find a co-host at Airbnb.com forward slash host.
0:43.0	Get Notion mail for free right now at notion.com forward slash earn and try the inbox that
0:48.1	thinks like you.
0:48.9	That's all lowercase letters.
0:51.0	Notion.com forward slash earn to get notion mail for free right now.
0:55.7	We don't start businesses because we think we want to sell them. You think about it,
0:59.4	like, I'm doing this because I'm passionate about it. I'm going to go into it. I'm going to be
1:03.0	able to. It's going to be great. And then, oh, by the way, if I sell it, it's an afterthought.
1:06.3	But the reality is, it's a real opportunity to make life-changing wealth.
1:12.8	If you go about it the right way, even if you're building a lifestyle business, they can take
1:17.5	a lifestyle business and turn it into a life-changing asset. Welcome, welcome, welcome, back to the Earn Your Happy podcast. I'm so excited that you're here.
1:39.9	You guys, if you are new to the show, thank you so much for joining me. You could literally be
1:44.3	anywhere in the world right now and you chose right here. So I hope that you love this episode
1:49.0	as much as I do because this one is like exactly where I'm at in my life on what I love to learn
1:55.9	about. So I'm hoping that you love it just as much as I did. But before we get into the show, I want to
2:02.5	remind you that I want to give you a huge ass discount, 25% off of Glossi. If you don't know
	...

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