Simple Mills: Katlin Smith

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 15 February 2021

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated. 8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it's available in 28,000 stores and does roughly $100M in annual revenue.

HIBT Virtual Event with Jay Shetty - information and tickets at:
https://nprpresents.org

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, everyone, just a quick announcement before we start the show.
0:30.0	So a lot of you may know how much I miss seeing all of you at the live in-person shows that we do around the country during normal times.
0:40.0	So I am really excited to finally announce our first how I built this virtual event.
0:47.0	It's happening next month with Jay Shetty.
0:50.0	Jay is a best-selling author, former monk and wellness coach, and if you're searching for purpose, peace, and clarity in your life, or you're struggling to find meaning and motivation at work, you will not want to miss this conversation.
1:03.0	Please join us. It's happening on Thursday, March 11th, and anybody around the world can take part.
1:09.0	For more information and tickets, head to nprpresents.org, and I hope to see you there.
1:21.0	The weekends where I wasn't going to production runs, I was doing demos in the stores.
1:26.0	And so my rule of thumb was if it was a three-hour demo, I needed to bake for three hours in order to make enough muffins for the demo.
1:33.0	How many muffins would that be for three hours?
1:35.0	I would guess somewhere around like 600.
1:39.0	600? Oh my god. Right, because somebody would come up and say, let me just take one for my husband, he's over in the dairy aisle.
1:45.0	Or the best is the kids that are unsupervised.
1:48.0	And they would just steal them off the table.
1:50.0	Like you're not supposed to give them to a child who's unsupervised, but sometimes the child takes it and runs.
1:55.0	From NPR, it's how I built this.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.