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Marketing School - Digital Marketing and Online Marketing Tips

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 13 May 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.  Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content 00:42 – Neil recently had his Virtual Summit 00:47 – Thousands of people registered 00:50 – Neil educated people about SEO 00:53 – It is a bit different from a webinar 01:00 – If you want to create effective webinar content, it should be about educating rather than selling 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable 02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend” 02:16 – Go to Slideshare and type keywords within your space 02:24 – You can see everything from views to comments, and you can see what is currently trending 02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam 03:00 – Others are also saving their webinars on YouTube 03:04 – Russell Brunson has a perfect webinar script 03:20 – They’re really good templates to follow 03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar 03:40 – Neil met up with Jermaine Griggs, Tai Lopez, Sam Ovens 03:56 – Neil learned that everyone who makes webinars have their own formula 04:01 – “You got to figure out what works for you and your audience” 04:04 – You know your audience better than anyone else 04:22 – DO what you feel resonates well with your audience 04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for him 04:54 – Educating works really well for Eric 05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 05:18 – Subscribe, rate and review Marketing School 05:21 – Text MARKETINGSCHOOL to 33444 05:43 – That’s it for today’s episode! 3 Key Points: Effective and valuable webinar content includes EDUCATING your audience—don’t just focus on selling your product to your audience. Plan your webinar according to your audience’s preferences. Create your own webinar formula—one size does not fit all. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about simple methods for creating fast and effective webinar content.

1:02.0

So Neil, you just did your... fast and effective webinar content.

1:02.5

So Neil, you just did your Neil Patel's Advanced SEO summit.

1:07.4

How did that go?

1:08.0

What was that exactly?

1:09.1

And then we can dive into this a little bit.

1:11.0

Sure, the advanced SEO summit was a virtual event and it went well

1:15.5

we had thousands of people registered I think around 30,000 from there we just

1:20.7

help educate people on SEO.

...

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