Rob Lowe's podcast.

Isn't that what this?

I mean, let's get real.

Let's be honest.

I can call whatever I want.

It's Roblo's podcast.

Welcome back. It's me, Robbie Bobby Lowe or Rollo, as I'm known to Insiders.

Today I'm talking to Simon Sineck. He is an author, a podcaster, thought leader, one of the great TED Talk dudes. The author of books, start with why in the

infinite game. Also a very good friend. You can listen to his podcast a bit of optimism,

wherever you get your podcasts. Let's get it going. I'm going to learn something today. I know that.

I was going to learn something today. I know that. I was going to start talking about how smart you are and like with all the different

iterations of how I know that to be true. But I just want to say that we were about to start

shooting. And I had my espresso in a name brand in a name brand I don't want to say

Starbucks cup you go to get your and you're like they should be paying you for that

I got your best interest he's right he should who's your agent I'm exactly the Cinecta

well that's why you had the what was the name of the original firm that you had when you, way back when I first started my company? Yes. Cynic Partners. No, Cynic Gomes. I had a business partner back in the day, Tony Gomes. I'm represented by Cinec Gomes. If anybody's interested in product placement, like here, like, we were also talking about TMZ when you watch TMZ and they're sucking

on those huge cups like they have to be working for that cup well huge cup company big cup company

big straw sucking huge cup company suck but i've never understood the the product placement thing

where it actually makes money for these companies they I guess they've done the math, although very

often I think it's just a client who wants to meet whoever celebrity. I came from advertising,

and I remember, like, we would hire people who were good for the brand. It's because the client

had the hots for them. See, I want a deep dive in all of the dirty little secrets of advertising,

...