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Marketplace Tech

Silicon Valley's tech bro culture is changing

Marketplace Tech

American Public Media

Technology, News

4.61.2K Ratings

🗓️ 5 November 2025

⏱️ 10 minutes

🧾️ Download transcript

Summary

Rya Jetha, tech culture reporter at The San Francisco Standard, spends a lot of time thinking about the industry’s internal dynamics. Gone are the computer programmers, self-proclaimed nerds of an era mostly focused on software development. Jetha says the new tech bro is of the “hard tech” era, with emphasis on the charisma needed to raise huge sums of money for expensive hardware innovations and AI technologies.

Transcript

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0:00.0

Tech Bro 2.0. Shifting culture in Silicon Valley. From American Public Media, this is Marketplace Tech. I'm Nevisafo.

0:19.4

Raya Jetta spends a lot of time thinking about the tech industry's internal dynamics.

0:24.2

She's a tech culture reporter at the San Francisco Standard.

0:28.0

She had a colleague interviewed nearly two dozen male startup founders, predominantly in their 20s,

0:33.7

to build a new profile of the so-called tech bro.

0:40.6

Gone are the computer programmers, self-proclaimed nerds, of an era mostly focused on software development. Jetta says the new tech bro is of the

0:47.0

heart tech era, with emphasis on the charisma needed to raise huge sums of money for expensive hardware

0:53.3

innovations and AI technologies.

0:56.0

The emergence of this new tech bro has to do a lot with the new technology that we're seeing

1:01.2

in Silicon Valley. So as money has stopped pouring in from VCs, they're turning to areas like

1:07.4

defense tech, which requires government contracts. they're pursuing AI. And the more

1:14.1

physical that this technology has become, we're seeing this change in how they personify themselves

1:19.6

and the kind of pursuits they do outside of work. And so in our reporting, we set out to

1:24.6

figure out what are their habits, what are their worldviews, what are their politics, and how are they different from before?

1:29.9

And what did you find?

1:31.3

I think you can think of it in terms of like the 2010s being the HBO show Silicon Valley

1:36.7

and the 2020s being the HBO show Mountain Head.

1:40.3

And what I mean by that is the 2010 show Silicon Valley really shows care-free tech

1:48.3

bros building consumer apps that they hope will go viral. These are apps for ride share,

1:54.8

for dating, for ordering food. There's a utopianism in the 2010s that has been completely replaced in the

2:02.8

2020s with a more hard-edged cynicism. And we're seeing the tech bros emoji now as more

2:09.0

moscenary than missionary. We're seeing them care more about geopolitics, whereas before,

...

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