Sign Shop | "We've Grown 300%! We Used to Be Waiting Around for the Phone to Ring...Now It's...How Do We Manage All of the Leads That Are Coming In? We Now Repeat the Same Processes Every Day." - HighwayManSigns.com
Thrivetime Show | Business School without the BS
Clay Clark
4.7 • 1.5K Ratings
🗓️ 24 June 2026
⏱️ 120 minutes
🔗️ Recording | Apple Podcasts | RSS
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Transcript
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| 0:00.0 | Sure, my name is Kenneth Sutherland. |
| 0:02.3 | I own Highwayman Signs and our website is |
| 0:05.0 | HighwaymanSigns.com. |
| 0:07.7 | So if you're, obviously, if you're within driving distance, |
| 0:09.5 | we're a full service sign company. |
| 0:11.6 | So everything from business cars all way up |
| 0:14.0 | to full lighted signs, channel letters, monument signs, |
| 0:18.3 | full big time construction as far as the signage industry is |
| 0:21.4 | concerned. Now if you're not within driving distance, you need something shipped. We still do, |
| 0:27.3 | you know, smaller print items. We do banners, yard signs, magnets, decals, that kind of stuff. |
| 0:33.7 | And we've got an online store now. So you can just check that out at howamen signs.com. Actually, we've almost, I think we've got an online store now so you can just check that out at how amends |
| 0:38.0 | signs.com. Actually almost I think we've almost tripled. So we were yeah we were sub |
| 0:45.9 | we were under a million. I think we were like 700,000 like that and we're on track at 2 million |
| 0:50.7 | this year. And that's pretty much you know, where we've grown so much is like |
| 0:56.6 | you've helped us get, you know, leads from Google and all the SEO that we've done. And it also helps |
| 1:02.3 | us, you know, speak of SEO, that that's helped us get the types of jobs that we want to get in. |
| 1:07.5 | Because, you know, for years and years, we just, we were kind of like a print print shop but we did we did big signs but you know we mostly did banners and little |
| 1:16.0 | metal signs decals and things like that and we kept trying to break into bigger cities and |
| 1:22.0 | get bigger clients and that was just really really difficult for us and you know through the website that you built for us and the SEO, that's helped drive, you know, leads to our business. And now, you know, it's nothing for us to do a big channel letter or a big monument sign for a company that, you know, years ago we might get one of those a year. Now we're doing several of those, you know, a year, one or two a month. |
| 1:45.1 | So it's been a big boom for us. It's definitely been, you know, great. We, you know, years ago, it was, you know, you were kind of sitting around waiting for the phone to ring, you know, and now it feels like, you know, we obviously don't have that problem. In fact, it's more of how do we manage all of the jobs that are coming in? |
| 2:02.4 | Can we make sure that we can We obviously don't have that problem. In fact, it's more of how do we manage all of the jobs that are coming in. |
| 2:02.6 | Can we make sure that we can serve every person and we're picking up the phone? |
... |
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