Side Hustle to Over $100 Million: How a Small-Town Girl Built a Booming Online Boutique with Tori Gerbig, Founder of Pink Lily

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 3 October 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Enjoy this video podcast on ⁠Spotify⁠ and ⁠⁠Youtube⁠⁠! With $300, a Facebook group, and selling clothes out of her trunk, Tori Gerbig of Pink Lily turned her side hustle into a $100 million business in 9 years. In 2013, Tori and her husband had just had a baby and were struggling financially to pay off debt. Desperate to get unstuck, Tori began to sell items on eBay and Etsy eventually moving into the clothing arena. Pink Lily was launched by Tori and her husband in 2014 and very quickly achieved success, rounding out the first year with $4 million in sales. Almost a decade later, Pink Lily is a booming online boutique and lifestyle brand with plans for more retail stores. And the secret to Tori’s success? She attributes it not only to her hard work and dedication but really establishing a community of women from the start. Pink Lily as a brand strives to be positive and accessible for “small-town girls, teachers, and moms.” Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Social Media: ⁠@pinklily⁠ ⁠@pinklilybeauty⁠ ⁠@torigerbig⁠ Big Ideas: How to get unstuck by putting in the work The importance of creating content for social media to market your brand Don’t give up on your dreams and don’t let people talk you out of your side hustle Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	All right, I have kind of a complicated scheme I wanted to share with all of you, my most loyal listeners.
0:06.9	I want you to help me spread the word of superwomen far and wide.
0:11.8	And how are we going to do this?
0:13.4	Well, I'm going to do a sweepstakes.
0:15.7	So here's how it's going to work.
0:17.5	I want you to tell a friend about the podcast.
0:20.4	I want that friend to download the podcast,
0:25.2	screenshot it, and DM it to me. And guess what? I'm going to pick a lucky winner that both of you
0:31.4	get something for me. I'm going to give you guys each $250 gift cards so that you can go buy whatever you want on my site and enjoy,
0:41.0	just for being such loyalisters. So I'm going to repeat the instructions just in case that was
0:46.6	really confusing. I want you to share this podcast with a friend. Have that friend send me a
0:52.3	screenshot to my at Rebecca Minkoff in my DMs of them
0:56.1	downloading the podcast and tagging you so I know you're the beautiful one that brought them here
1:01.4	and I will send two lucky winners so that's $1,000 of gift cards to you and a friend and a friend
1:09.7	and another. So get sharing, get promoting.
1:14.3	Send the women you love this podcast because I make it for women who need a daily dose
1:18.7	of inspiration, who need to know that work is hard.
1:22.7	It can be rewarding.
1:23.9	It can be terrifying.
1:25.3	But at the end of the day, we're doing what we love.
1:29.8	Do you ever see a successful woman on your feed or in a magazine and think, wow,
1:34.6	it must be nice to have it so easy. Well, think again. Behind that glossy cover or smiling
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rebecca Minkoff, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rebecca Minkoff and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.