Side Hustle Friday - Podcast Advertising Agency with Dan Granger

The James Altucher Show

James Altucher

Society & Culture, Talk Radio, Writer, Philosophy, Comedy, Chess, How To, Entrepreneurship, Jay, James, The James Altucher Show, Altucher, Author, Jay Yow, Education, Jay The Engineer, Business, James Altucher

4.6 • 2.7K Ratings

🗓️ 2 October 2020

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Another Side Hustle Friday! This episode, I have Dan Granger, the CEO of the LA-based ad agency, Oxford Road, on to talk about the podcast advertising industry. We started out talking about Star Wars, and then we segway into the amazing overview of the media industry and the podcast industry! We also talked about how the polarization in the country affects the industry, also what we can help to avoid it. I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook Linkedin

Transcript

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0:00.0	This isn't your average business podcast and he's not your average host.
0:06.7	This is the James Altiger Show.
0:12.7	Today on the James Altiger Show.
0:16.0	So this next guest has a very interesting business which I think is possible and we've
0:22.0	discussed this quite a bit.
0:23.0	It's possible to get into for anyone and it's going to be a multi-million dollar business.
0:27.8	So basically he started off finding small venture capital funded companies who wanted
0:34.2	to get the best bang for their buck on advertising and then he found podcasts he could cheaply
0:40.7	advertise on and measure the results.
0:43.5	And now of course that industry has evolved.
0:45.7	He deals with big companies and big podcasts but there's a million or two million podcasts
0:50.0	out there.
0:51.0	Anyone can start up a similar business and you know finding small companies that want
0:57.4	to advertise and measure the results and not spend a huge amount like they may want
1:01.3	to spend thousands and not millions on an ad budget.
1:04.0	And it's possible to find hundreds of podcasts to advertise on and we discuss how to find
1:10.9	the right podcasts, how to find the right advertisers.
1:13.9	But then also what was great about this podcast and the guest Dan Granger and his company
1:18.2	is Oxford Road and we discussed everything I just mentioned but also we did a fast-standing
1:24.4	overview of the whole media industry and the podcast industry, polarization in media
1:30.6	and how that's distorting the country and how we can maybe solve it.
1:34.8	And this is a discussion everyone should pay attention to.
	...

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