This isn't your average business podcast and he's not your average host.

This is the James Altiger show.

Part two of how to make money with your podcast, whether it's big, small, medium, general

audience, niche audience, super niche audience.

By the way, in terms of coming up with a podcast topic, and I think we discussed this

a little the other day, but there's a lot of podcasts out there that are interview podcasts

like, oh, I'll just interview all my favorite heroes, which is my style.

A lot of podcasts were like that that started between, let's say, 2010 and 2015.

But then there was so many interview podcasts out there.

It became important to be a little more niche and we discussed that a little bit.

I think be clever.

And there's also kind of these serialized even fiction podcasts like serial, for instance.

Then there are these podcasts where they're heavily, heavily researched driven nonfiction

and they don't come out as often, but they're still great and have huge audiences like

hardcore history with Dan Carlin.

Dan Carlin's been on my podcast and he described how he got started with his hardcore history.

He probably researches for months and reads hundreds of books to do one single podcast.

He's got an enormous audience and he's such a smart guy and he definitely doesn't have

a PhD in history or anything.

And that was part of his nervousness when he started his podcast.

But that's the great thing about podcasting.

It's literally a choose yourself medium.

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