Sickamore (Interscope Records) and Sam Seidel (Stanford d.school) - Inside the Studio
Entrepreneurial Thought Leaders (ETL)
Stanford eCorner
4.5 • 740 Ratings
🗓️ 12 June 2019
⏱️ 88 minutes
🧾️ Download transcript
Summary
From developing a brand identity to cultivating the right conditions for musical exploration, successful recording artists are masters of the creative process. Hosted by Stanford professor Bob Sutton, Sickamore, a hip-hop artist, photographer and the creative director at Interscope Records, joins Sam Seidel, director of K-12 strategy and research at Stanford's Hasso Plattner Institute of Design, for an intimate conversation about what entrepreneurs can learn from the music industry, how to navigate ambiguity, and why it's important to strike the right balance between open-ended creativity and project completion.
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Transcript
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| 0:00.0 | Who you are defines how you build. |
| 0:06.7 | This is the Entrepreneurial Thought Leader series. |
| 0:10.7 | Brought to you by Stanford E-Corner. |
| 0:13.9 | On this special episode, we have Sam Seidel, |
| 0:16.9 | director of K-12 Strategy and Research at the Stanford D-School, |
| 0:20.3 | in conversation with Sycamore, creative director at Interscope Records. |
| 0:24.2 | Hosted by Stanford Professor Bob Sutton, Sam and Sycamore, |
| 0:27.3 | talk about mastering the creative process, navigating ambiguity, |
| 0:30.7 | and balancing the tension between creativity and completion. |
| 0:45.0 | Sycamore and I both come from hip-hop culture, and in hip-hop culture we place a premium on freshness, right? |
| 0:47.2 | Like somebody could say a rhyme one day, and it's incredible, and it blows everyone's minds, |
| 0:53.2 | and then if someone else comes and says the same rhyme the next day |
| 0:55.0 | and thinks they're going to get the same reaction, |
| 0:57.0 | and everyone's like, that's whack. |
| 0:58.0 | I heard somebody else already say that. |
| 1:00.0 | Like, I'm not impressed. |
| 1:01.0 | Same with graffiti, same with dance moves. |
| 1:03.0 | It's like, the premium has always been on innovation in hip-hop culture. |
| 1:07.0 | And there's also often a competitive spirit to it. So I've studied every interview that you've done at Harvard, at UCLA, RAP Radar, and my goal |
| 1:18.7 | is to be fresher and get all new content, all new stories, like ask different questions, |
| 1:24.9 | and just make it a whole new, a whole new thing. |
| 1:28.3 | You know, I kind of sparked the story, your freshness, sparked the story on, what's that echo? |
... |
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