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Sports Media with Richard Deitsch

SI’s Jimmy Traina on NBC’s Super Bowl coverage and why he won’t watch the Olympics

Sports Media with Richard Deitsch

Audacy

News, Sports News, Sports

4.5757 Ratings

🗓️ 9 February 2026

⏱️ 50 minutes

🧾️ Download transcript

Summary

Episode 590 of the Sports Media Podcast with Richard Deitsch features Sports Illustrated podcaster and media writer Jimmy Traina. In this episode, we discuss NBC’s coverage of the Seahawks-Patriots Super Bowl; whether a blowout impacts how you process a game; why we find NBC’s pregame show unmemorable; the not-great viewership prospects for Seahawks-Patriots; Jimmy losing money on a bad beat; next year’s Super Bowl falling on Valentine’s Day and airing on 

ABC and ESPN; why Jimmy does not watch the Olympics; Seth Rollins as an NFL analyst; Maria Taylor as an interview subject; Jimmy’s Reddit fandom, and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.

Transcript

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0:00.0

Welcome to the sports media podcast.

0:16.6

My producer is Patrick Antonetti.

0:19.2

This is a post-Super Bowl podcast day of.

0:24.0

Who better to talk about the Super Bowl than Sports Illustrated podcaster and media writer, Jimmy Trainer.

0:36.1

And a person who has their own devoted Reddit fan page, which I enjoy.

0:42.6

Welcome, Jimmy Traynor.

0:44.8

Well, first and foremost, if we're going to speak about fans, I need to give a shout out and a thank you to your producer, Patrick Antonetti, because you told me that he's a big

0:56.0

fan of my appearances on the show, and then I heard a podcast you guys did. And I, you know,

1:01.0

to have someone enjoy me that much must really burn your ass and it's your producer of all

1:05.5

people. So shout out to Patrick and thank you to Patrick for the very, very kind words over the

1:10.4

last few weeks. Patrick Antonetti is a legit big fan of yours. So I can't, I can't spend that. I can't promo that out of my way out. Is that why you had a big time him before we started and refused to wear headphones when I asked you to wear headphones? I wouldn't call that big timing. That was we're trying to figure out the best possible way to do

1:27.7

the podcast if you let's and let's not get into big timing because my god i have been following your

1:33.8

your tweets on twitter and it's just a a bold face named shout out festival maria taylor my

1:41.3

tureko but maria taylor is on my podcast last week. So how, how is, like, you want me to not promote my podcast? It just feels like I know you don't cover the Super Bowl in person, but it reminds me of all the media people who like to let you know about all the parties they are at at the Super Bowl. We both have followed those people on Twitter. That's what it feels like a little bit to me. I don't really see that much anymore, do you? I mean, I don't, maybe we follow a different field, but I have to say I don't, I didn't really get a lot of like I was at this part. What I did get was I probably got two or three people who were there texting me privately saying this is awful, like the week in San Francisco. The party or the week? The week, Radio Row, the week of being there. We'll get to it. It's a good, I appreciate your, and in all seriousness, I won't heal, I won't heal Jimmy here, you know, it won't be healed character here when I'm interviewing. Jimmy, I appreciate him coming on, especially at 930 as we're taping this post-super Bowl. So let's talk about the Super Bowl. Obviously, the game was not great at all. I wouldn't call it unwatchable because it was at least fairly close for long enough, but wasn't a great game. Obviously, not a lot of offense, et cetera, et cetera, et cetera. But the thing was interesting to me, Jimmy, and I know you wrote about this leading in.

2:57.5

This Super Bowl, I don't know if it's because of the teams or that we didn't have traditional star quarterbacks, even though Drake May, I think will be a star.

3:00.8

The Super Bowl just felt more muted this year than I have, then I could remember in many,

3:07.3

many years.

3:07.7

Did you feel the same way about that?

3:09.6

I did.

3:10.5

And as with all things, when something like that happens, I think you're dumb if you think

3:17.1

it's one reason, not you.

3:18.6

I'm saying the general.

...

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