This is a download from BBC Learning English.

To find out more, visit our website.

The English we speak.

From BBC Learning English.

Hello, I'm Rob.

And I'm Faye, and this is the English we speak.

Hold on.

Rob, are you eating?

Mm, I am.

Would it like a crisp? They're cheese and onion flavor.

Oh, go on then. Ah, I see the eat to most of them, but I'll have the last one, shall I? Actually, Faye, there weren't many crisps to start with.

It's this shrinkflation.

Hmm?

Shrinkflation?

I guess that's the opposite of inflation. That's correct.

Inflation is where prices rise or the size of things get bigger, they inflate,

like a balloon, but with shrinkflation things get smaller but not the

physical size of things it's the quantity of something I see so the crisp

packet is the same size but the number of crisps inside has been reduced.

That's right. Let's hear some examples of other people using the word shrinkflation.

I paid the same price for this chocolate bar as I always have but when I unwrapped it it was smaller I guess that shrink-flation it appears lots of brands of practicing shrink-flation. It appears lots of brands are practicing shrink-flation these days, probably

to cut costs and maximise their profits.

...