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The Herd with Colin Cowherd

Show Me Something - Live From the Bracket: Episode 4 | Final Four and Philosophy with Jay Williams

The Herd with Colin Cowherd

iHeartPodcasts and The Volume

Sports, News, Basketball, Football, Sports News

4.110.3K Ratings

🗓️ 10 April 2026

⏱️ 44 minutes

🧾️ Download transcript

Summary

Live from Indianapolis, Sophie Cunningham and West Wilson are back in the middle of March Madness®—breaking down Michigan vs. UConn, Final Four® vibes, and everything happening off the court that fans don’t see.

From hotel lobbies, pregame rituals, to Midwest fandom, and what it’s really like when teams travel during the tournament—this episode, recorded on April 6 before the Men’s Final Four® Championship, captures the full experience of college basketball’s biggest stage.

Then things level up with special guest Jay Williams—former Duke star, national champion, and ESPN analyst—who pulls up fresh off a full morning of live TV. Jay gets real about Duke’s heartbreak, Final Four® pressure, trash-talking fans, and the mindset that defined his career (“next play” mentality 👀)."

Plus:

Why underdog runs are getting harder (NIL impact)

Inside hotel life during tournament runs

Jay’s wild college memories + Coach Krzyzewski stories

The BEST (and pettiest) fanbases in college hoops

Travel routines, superstition, and life on the road

Real talk on the WNBA, growth, and why it matters

It’s hoops, culture, travel, and unfiltered conversation—exactly how March Madness® should feel.

Marriott Bonvoy is the official hotel partner of the NCAA, March Madness®️, and Final Four.

00:00 - We're Live from the Bracket (Literally)
0:16 - A Message from Marriott Bonvoy: Enter the 2027 Sweeps!
1:13 - We’re Back in Indy for the Championship
2:07 - Thoughts on the Tournament & Winner Predictions
3:35 - How the Final Four Impacts Indianapolis
5:14 - The Midwest College Sports Culture
6:00 - Ideal Game Day
7:01 - Welcome, Jay Williams!
8:11 - Jay on Duke’s Elite Eight Loss
9:29 - Jay’s Favorite Duke Travel Memories
10:47 - Biggest Lessons from Coach K
12:07 - Jay on Final Four Weekend as a Player
13:08 - What He Looks Forward to as a Viewer
14:11 - Where Jay Gets His Vibe
15:15 - Jay’s Hotel Must-Haves
16:01 - The Missed Free Throw
18:13 - What Happened with Dan Hurley & the Referee?
20:04 - What Traveling Was Like as a Player
20:55 - How Jay Takes in a New City
22:57 - Jay’s All-Time Favorite Player
24:38 - Meeting People IRL is the Best
25:15 - Sophie’s Favorite Thing About Media Now
26:06 - An Important Ritual to Jay
28:00 - Energy Management
28:46 - Playing “This or That”
31:30 - The WNBA
35:11 - Are Sports Academies the Future?
35:45 - The Business of Basketball
39:40 - Learning How to Use Your Resources
40:30 - Thank You, Jay!
40:49 - Wrapping Up the Live From the Bracket Series
41:19 - Favorite Tournament Memories
42:30 - Don’t Forget to Enter the 2027 Sweeps!

All lines provided by ‪Hard Rock Bet

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

This is an I-Heart podcast.

0:02.6

Guaranteed Human.

0:04.4

It's West and Sophie.

0:05.8

And this is the Show Me Something podcast with Mary Bonvoy checking in live from the bracket.

0:10.9

Come on now.

0:24.4

Some of the best game day memories don't happen on the court.

0:28.2

They happen in hotel lobbies over pregame meals and in moments before tip off.

0:32.5

As the official hotel partner of the NCAA, Marriott Bonvoy sees it all.

0:35.3

From breakfast pep talks to fans bonding over shared rituals,

0:54.2

it's the moments around the game that become the ones that people remember. This March Madness, live from the Bracket, brings those stories to life in a limited podcast series about college hoops, travel, and fandom, with special guests and experiences along the way. From now until April 15th, Marriott Bomboy members will be able to enter our live from the bracket sweepstakes for a chance to a trip to the 2027 Final 4. Follow at ShowMePod on Instagram to learn more. No purchase necessary, 18 plus in the

1:00.7

50 United States and D.C. ends 41526. For rules, visit rules.dj.com slash lie from the bracket.

1:08.1

We're taking March Madness above and beyond and you'll want to stay tuned

1:11.0

mary bond boy where game day checks in show me to the podcast yo what's going on we're back in

1:21.4

indie and it's not as cold this time so i'll take it the big eye is what people are calling it it's game

1:25.7

day for michigan and yukon yukon. Who do you have? I'm staying in the Michigan hotel. So I kind of feel like I like I got to do it. Honestly, I think like two or three weeks ago, I would have seriously said Yukon would have had it. But now watching Michigan, those are just big boys that are pros. I think I'm going Michigan. They beat a one seed by 30 points. If I was a betting woman, I would bet on Michigan. Those are just big boys that are pros. I think I'm going Michigan. They beat a one seed

1:45.3

by 30 points. If I was a betting woman, I would bet on Michigan. Yeah, but beautiful studio. Yeah, it looks good. We've got the trophy back here too. We're live from a Marriott. We've had some good studios that we've been shooting in with our guests. We do have our last one today. We just came from Phoenix and had great pot episodes. And then today we're with Jay Williams, who rocks.

2:03.0

Yeah. I've probably seen him on TV. I saw him or heard the voice.

2:16.8

Yeah. I actually saw him on TV this morning. I turned ESPN on. We're excited to have him. He's going to be a good one. So lock the freaking, okay? How's that sound? Let's talk some ball. Well, fun tournament. A lot of one seed supremacy, which I hate.

2:19.8

It was like the things were supposed to happen.

2:37.6

You know what I mean? Besides like the Duke in Yukon, that was like the biggest thing to me. For sure, the biggest moment of the tourney. Yeah. But you need those. Actually, I would say round one and two, there were a few. A little upy sets. Upy sets. I'm always a fan of that. You're always going to have those upsets, but I always want like underdog, underdog to like really make it.

3:10.4

We've talked about it before with NIA, it's like way harder. Okay, but let's talk a little Yukon, Michigan for real though. Okay. Have you been keeping up with them a little? I mean, I watched Michigan. Dominate Arizona. Yeah, I watched Michigan with our sweet brother Kev. Oh, did you? Yeah, we went to a little bar in downtown Phoenix. Oh, that's fun. Every time we got wings and burgers and every time we'd look up at the TV, Michigan was like alleyooping from from like half court. Okay, here's my thing. And hopefully I'm not eating my words, but Yukon are phenomenal players. Like I'm not trying to take away from them whatsoever.

3:18.3

Really good players, really good systematic players. But compared to Michigan, Michigan just has a bunch of hoopers who can just play.

...

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