Show 1145: Are Big Corporations Hacking the American Mind? (Archive)
The People's Pharmacy
Joe and Terry Graedon
4.6 • 1.2K Ratings
🗓️ 18 July 2019
⏱️ 58 minutes
🧾️ Download transcript
Summary
The distinction between pleasure and happiness might seem like a philosopher’s quibble. Fat Chance author Dr. Robert Lustig tells us why this difference is vitally important to our national wellbeing. Corporations are hacking the American mind because of our ignorance about the difference between them.
Pleasure vs. Happiness:
Dr. Lustig describes the neurochemical foundations behind the difference between pleasure, fueled by dopamine, and happiness, powered by serotonin. He attributes the negative extremes of addiction, due to an overload of dopamine, and depression, from too little serotonin, to the ways that corporations have manipulated Americans with marketing. That’s why he titled his book The Hacking of the American Mind.
How Does Neuro-Marketing Enable Hacking the American Mind?
Dr. Lustig details how neuro-marketing plays into the sad state of affairs that has resulted in too many Americans ending up fat, sick, broke, stupid, depressed, addicted or unhappy. How has our government enabled these developments? What roles have our educational systems played? And most importantly, how can we break out of this vicious cycle?
To dampen dopamine and increase serotonin for more lasting contentment, we need to pay attention to the four Cs: Connect, Contribute, Cope and Cook. Learn about the science behind the corporate takeover of our minds.
This Week’s Guest:
Robert H. Lustig, MD, MSL, is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at the University of California, San Francisco. Dr. Lustig consults for several childhood obesity advocacy groups and government agencies.
Dr. Lustig is the author of Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease, and his latest book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains.
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Transcript
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| 0:00.0 | I'm Joe Grayden and I'm Terry Grayden welcome to this podcast of the |
| 0:05.2 | People's Pharmacy. You can find previous podcasts and more information on a range of |
| 0:10.8 | health topics at people's pharmacy.com. |
| 0:15.0 | When people hear the word addiction, they think of alcohol, tobacco, or opioids. |
| 0:19.7 | But can we be addicted to shopping or fast food? |
| 0:23.2 | This is the People's Pharmacy with Terry and Joe Grayden. Dr. Robert Lustig, Professor of Pediatrics at the University of California, San Francisco, |
| 0:39.7 | says big companies are using the science of pleasure to make money, but it isn't good for us. |
| 0:45.6 | We are getting fat, sick, stupid, broke, addicted, depressed, and most decidedly unhappy. |
| 0:54.0 | We can turn it around, but we have to turn it around at a societal level. |
| 0:59.5 | Find out why the difference between pleasure and happiness is vitally important to our national well-being. |
| 1:05.1 | Coming up on the People's Pharmacy, Dr. Lustic on the hacking of the American mind. |
| 1:10.1 | First, this news. In the People's Pharmacy Health Headlines, |
| 1:17.0 | researchers announced promising new results from immunotherapy against B cell lymphoma. |
| 1:22.0 | Two new studies presented at the annual therapy against B cell lymphoma. |
| 1:22.8 | Two new studies presented at the annual meeting |
| 1:25.3 | of the American Society of Hematology |
| 1:27.7 | reported that CART therapy achieved impressive results |
| 1:31.5 | for 40% of patients. |
| 1:34.0 | CART stands for Chimeric antigen receptor T cell therapy. |
| 1:38.0 | Patients donate blood so that their white blood cells, |
| 1:42.0 | known as T cells, can be taught to recognize and |
| 1:44.8 | attack their cancer cells. This week, scientists reported on two such therapies, |
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