Should You Invest in Supercars? Tom Jaconelli on Why Supercars Are a New Asset Class
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 28 March 2025
⏱️ 71 minutes
🧾️ Download transcript
Summary
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Rob interviews Tom Jaconelli, co-owner of Romans International with over £30 million worth of supercars. Tom talks about the luxury car market, from which models make the best investments to the shocking maintenance costs of hypercars. He shares stories about celebrity clients, cars that appreciate versus depreciate and gives tips for aspiring collectors.
Tom Jaconelli REVEALS:
- That he still gets excited about special cars, the Bugatti Veyron was his first supercar experience as a child and remains one of the most exciting cars he's ever seen.
- How he helped grow the family business to £100 million in annual turnover, with their showroom currently holding over 100 cars worth around £30 million.
- His fact driven and transparent sales approach, which sometimes talks customers out of deals but builds greater long term trust.
- His profits and losses in the business, revealing they've made up to £400,000 on a single car but have also lost around £100,000 on others when market conditions shifted.
- What celebrities he has worked with including Rod Stewart, Simon Cowell and members of One Direction
- That many high profile clients now prefer understated vehicles rather than flashy supercars.
- Why he focuses on improving the business rather than expanding it further, prioritising quality over quantity.
- The cars that will appreciate well since they represent "the last of something" in an increasingly digital and electrified car market.
BEST MOMENTS
"These cars are starting to become their own asset class, people of wealth are thinking, right, I want a property portfolio, I want a stock portfolio. I want maybe a bit of crypto and they're now thinking, I also want a car portfolio."
"For me, if I had 50 grand, I'd be probably looking more at some of like the German muscle cars, like the C 63 AMGs, maybe even an RS six V 10. You know, they don't make them anymore."
"People say you shouldn't mix family and business, don't they? I think you know, being a family member of this business, you are more driven by it."
My dad, Paul Elli. He is the ultimate. He's the goat, he can sell ice to the Eskimos. He has a natural gift of the gab and he won't even know what he's selling a lot of the time."
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
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Transcript
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| 0:00.0 | Tom, what's the best super car to own? |
| 0:04.0 | The best super car to own. It depends on many factors. If you're talking just about driving |
| 0:10.0 | experience, then you know, you'd do far wrong to get anything other than a Ferrari. |
| 0:16.0 | You know, hypercars, you can go Pagani Zonda. |
| 0:26.3 | You know, that's just driving and ownership because you look at investment as well. |
| 0:31.8 | You know, you look at if you bought a Zonda 10 years ago and paid a couple of mill, |
| 0:35.3 | it's now worth, you know, probably eight or nine mil, potentially. |
| 0:39.0 | So it depends what you want from ownership. Are you looking at financials? |
| 0:40.6 | Are you looking at the driving? |
| 0:42.1 | Are you looking at the relationship with the car, |
| 0:45.2 | the reliability, the, you know, are you going to have issues? |
| 0:49.1 | Because you look at McLaren, one of the best brands |
| 0:52.1 | in terms of the driving and the performance, but we know if you're buying a McLaren, you should expect a few little niggles, a few little issues. |
| 1:00.0 | Well, I've got the McLaren question, because I nearly bought one, and my business partner was like, do not buy a McLaren. |
| 1:09.0 | So we'll come to that. Okay, so what about an everyday |
| 1:11.7 | supercar? Is there anything that ticks all the boxes? There's definitely cars that tick all the boxes. |
| 1:17.4 | I mean, the ultimate everyday supercar, a lot of people say there's the Turbo S, 992 TurboS. |
| 1:24.4 | That, for me, lacks a little bit of soul, although the new one is very, very good, but |
| 1:30.3 | it's definitely something you can take anywhere, everywhere. It's a little bit understated. |
| 1:36.3 | Unbelievable performance, holds its money very well, and is generally pretty reliable. |
| 1:42.3 | For me, I'd probably go GT3 touring as the ultimate everyday supercar. |
| 1:48.0 | What's the difference in that and a turbo-s? |
... |
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