Should You Invest In Marketing Swag? | Ep. #396

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 31 August 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest In Marketing Swag? 00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it 00:50 – Personally, Eric won’t invest into swag 00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference 01:18 – “You want to have stuff that people actually use” 01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding 01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it 02:29 – If you want to try something, go to Startup Drugz instead 03:04 – Neil doesn’t create swag and would not even if he was a big company 03:30 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:25 – Go to SingleGrain.com/giveaway for multiple entries 04:38 – That’s it for today’s episode! 3 Key Points: Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword. If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while. Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about if you should invest in marketing swag.
1:01.0	So in general, I mean, when I look at things like t-shirts things like
1:04.9	that I remember by the ex-founder of Single Grain, Sujan he actually had you know a lot of
1:11.5	t-shirts and he wrote a blog post about how he made
1:14.7	five hundred thousand dollars off t-shirts, right? So you see stuff like that that's out
1:18.8	there. In general, I don't personally I don't invest a lot into swag but I will tell you like the stuff that I remember
1:24.4	from Swag is that you know when I go to a conference for example and I get a charger with their
1:29.6	logo on it right like a phone charger for example and it's's a powerful one, right? I got one from this conference,
1:34.7	Neil and I were at last year called RD Summit. I still use that to this day and I look at it and I remember them, right? And that's how I remembered,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.