Should You Host Your Own Conference? | Ep. #400

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 September 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Host Your Own Conference? 00:36 – If you’re just starting out, the best option is to stay away from conferences 00:40 – The conference business is difficult and you’ll probably lose money 00:48 – Eric personally thinks that conferences aren’t that valuable 00:51 – Eric shares his experience with Treehouse 00:55 – Ryan Carson, CEO, is known for hosting conferences 01:08 – Conferences are a good way to build network 01:19 –Sean Ellis is known for hosting growth hacking conferences too 01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers 01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR 02:25 – Alternatively to conferences, you can throw in a dinner or small events 03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead 03:22 – With a virtual event, the email list that you build can be repurposed 03:45 – When you’re starting out, you don’t necessarily have to pay people 04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:57 – Go to SingleGrain.com/giveaway for multiple entries 05:07 – That’s it for today’s episode! 3 Key Points: If you’re just starting, instead of conferences, try to host dinners or small events. Conferences are beneficial if your business is stable and already earning at least $5M in ARR. Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:52.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel, and today we're going to talk about if you should host
0:59.8	your own conference or not.
1:02.2	And I'm inclined to, well, I'm inclined to say no based on how, you know, if you're kind of starting
1:07.6	out you probably don't want to do that because the conference business is actually pretty difficult and
1:12.2	most oftentimes in the very beginning you're
1:14.3	probably going to lose money if you're lucky you'll break even on the first shot but that's
1:18.3	not to say I don't think conferences are valuable because company I was at
1:21.6	before called Treehouse the the CEO Ryan Carson,
1:24.8	he used authorities conferences called the Future of Web Apps and he would get guys like
1:28.2	Mark Zuckerberg, Gary Boehner Chuck and things like that and he was able to build a
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