Should You Give Up On Marketing Campaigns That Don't Work Initially | Ep. #755

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 August 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Give Up On Marketing Campaigns That Don't Work Initially [00:40] Singlegrain is trying to do what ClickFunnels has done in terms of bundling software with online courses. [01:00] Eric made an elaborate webinar and found that people really liked it. [01:17] However, no one bought immediately afterwards. [01:35] Eric was so disappointed, but he decided it would take more work to succeed pitching bundles. [02:04] The feedback he received let him know that he was downplaying his teaching skills too much. [02:15] So, sometimes you need to take a step back and re-jigger things and understand that everything takes time. [02:35] Don’t give up. [03:00] Marketing isn’t easy: you’re not going to get the results you want unless you put in a lot of work. [03:10] It could take a year before you start to gain traction. [03:40] Even though Neil gets 1 Million visits a month, he is still hungry for more. [04:02] If you are willing to roll with the punches, you will succeed. [04:15] Don't’ just do the webinar, follow up with emails! [04:30] If a campaign stops working, don’t give up on it. Figure out what needs to be added (upsells, downsells) or updated (your landing page, etc.). [04:50] Never give up on things that work. Always attempt to fix it before giving up. [05:09] That’s all for today! [05:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eritt Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about if you should give up on marketing campaigns
1:02.0	that don't work initially.
1:04.8	So I can actually speak to a,
1:07.7	this is actually really recent.
1:08.8	So what we're trying right now is we're trying to do kind of
1:12.3	what click funnels and some other people
1:13.8	have done in terms of bundling software with courses right because that tends
1:17.8	to work really well and actually a couple weeks ago I was sitting with one of
1:21.1	the co-founders of click funnels and he was just talking about how the bundles worked really well for them.
	...

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