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Marketing School - Digital Marketing and Online Marketing Tips

Should You Give Away Your Content For Free? #1687

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 27 March 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

If You Can Drive Sales Via Text Messages In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: If You Can Drive Sales Via Text Messages. [00:30] Text messages' main usage: not to generate new sales. [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging. [01:49] Open rates for SMSs are higher than emails. [02:24] Why we will see an influx of chat support services. [02:14] Gains Neil saw when he added SMS marketing as a sales channel. [03:53] That is it for today! [03:53] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Tanner Chidester MobileMonkey LTVplus   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.8

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use, Dreamhost.

0:42.2

So just go to Dreamhost or Google it, find it, check it out, and it's a great way to

0:47.1

improve your low time.

0:48.6

All right.

0:49.6

So today, we're going to talk about if you should be giving away your content for free.

0:54.4

So I was thinking about this topic, and I've been hanging out in some of these clubhouse

0:59.0

rooms, and most of the people you're going to see in there are arguing that you should

1:02.8

not give away your content for free.

1:04.2

You should be charging for it.

1:05.7

You're doing people to service if you're not charging them for your content, blah, blah,

1:09.7

blah.

1:10.7

And I have a different position.

1:12.9

I think Neil does, too, and then I'm sure we can give some other examples as well.

...

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