Should You Focus on Link Building in 2019? | Ep. #850

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 November 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Focus on Link Building in 2019? [00:40] Spend time on it, but don’t let it be your primary focus. [01:15] Take an omni-channel approach to marketing. [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space. [01:51] Focus on building your brand; the omni-channel approach is key to this. [02:45] You won’t succeed immediately. [02:55] Creating content and building a funnel will help you gain momentum. [03:15] It’s not a numbers game, it’s about quality. [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites. [04:25] Try to do it right and use useful and relevant information. [04:45] Some of our podcast information is contradictory, because things have changed over the past year. [05:30] Once you have momentum, the site will continue to grow. [06:02] That’s it for today! [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about if you should focus on Link Building in 2019.
1:01.0	Neil, I'm curious.
1:02.0	What would you do if you're starting out actually?
1:05.9	If I was starting out I would spend some time on link building but I wouldn't focus on it.
1:11.2	If this was 2017, even 2018, what I found is as you build links it
1:16.9	takes longer for them to kick in longer to see results. They do impact
1:20.6	rankings but they don't impact rankings as much as they used to.
1:24.6	So I would still spend some time on links because it is a portion of the algorithm but I would
	...

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