So I've got kind of a funny question on today's Good Life Project riff.

That question is, should you brand your face?

So I was a dinner recently with a couple of friends and one friend said, I tell all people

everybody that they should have their picture on the cover of their books because it helps

you brand your personal brand a lot faster.

And at first I thought, well, yeah, I guess that makes sense.

Then I started thinking a little bit more deeply about this and it brought up a few questions

for me.

And one is, do you really want to build your personal brand or do you want to build the

brand of something you're creating as a standalone entity?

And so not like there's a right or wrong answer to this, it's just, it's a question

that a lot of people often don't ask.

You know, they start out thinking about themselves rather than is it actually better for me to

focus my energy on the larger thing that I want to exist at some point without having

to be tied to me.

And then that sort of moves into another exploration, which is even if you do want to focus more

on your personal brand, does having your image, your face, front and center on everything

really do what you think it will do?

Will it really do what you're hoping it will do?

And if you think about the biggest books of all times, for the most part, the authors'

faces were not on the cover.

So I wasn't really sold on the theory.

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