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Marketing School - Digital Marketing and Online Marketing Tips

Should You Be Worried About Your Domain Authority? | Ep. #391

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 26 August 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Worried About Your Domain Authority? 00:37 – Domain authority is done on a scale of 1-100 in Moz metric 00:47 – Google page rank is scored from 1-10 01:01 – Moz is more commonly used now as a metric than Google page rank 01:45 – In general, Moz domain authority shows the quality of the website 01:50 – Neil likes domain authority because the authority number is typically climbing 02:09 – Domain authority is a good way to see if sites are linking to you 02:14 – Are they authoritative and getting quantity? 02:19 – As domain authority goes up, so does search traffic 02:28 – Eric has Moz and Ahrefs so he can cross-reference and track increases in traffic, etc. 02:53 – Eric checks domain authority once a month and doesn’t worry about it too much 03:10 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:56 – Go to SingleGrain.com/giveaway for multiple entries 04:05 – That’s it for today’s episode! 3 Key Points: Domain authority helps you track how good your site is doing. As your domain authority goes up, so does your search traffic. Ultimately, don’t worry about your domain authority too much. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about if you should be worrying about your domain authority at all.

1:02.0

So just to give a recap on what domain authority is,

1:05.8

we've done an episode on this in the past,

1:07.5

but domain authority is scored on a scale of 1 to 100.

1:11.0

It is a MAWS metric, so MAWS is an SEO tool. Back in the day, I mean, it's kind of like a compliment to,

1:16.8

you know, what Google PageRank was, right? So Google PageRank was, was it scored on the scale of 1 to 7,

1:21.5

Neil, or 1 to 10. 1 to 10. Yeah, 1 to 7, or 1 to 10?

1:23.0

1 to 10.

1:24.0

10 being highest, right?

...

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