Should You Be Syndicating Your Content? | Ep. #198

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 February 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Syndicating Your Content? 00:35 – Syndication is reposting content in another website 00:50 – You don’t need to worry if you’re syndicating only a couple of times 01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over 02:01 – If you want to reuse and repurpose your content on different medium platforms—do it! 02:38 – There are different audiences who prefer different audio and video formats 02:40 – Try to resyndicate 03:10 – Medium allows you to add a canonical tag to your content 03:25 – Search for sites that allow syndication; LinkedIn is another example 03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context 03:52 – Syndication is an element of repurposing 04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play 04:39 – That’s it for today’s episode! 3 Key Points: Syndication should be done in a timely manner while using your best content. Search and understand the websites that allow you to syndicate. Syndication is an element of repurposing that helps you maximize the earning potential of your best content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue, and I'm Neil Patel, and today we're going to talk about
0:59.0	should you be syndicating your content?
1:02.0	Syndication first just basically means reposting content that you have on other sites and people are thinking well you know what if it's going to be you know duplicate content all over the place you know should I be worrying about that? So first and foremost, what I'll say, I did catch on a,
1:14.8	I was reading Twitter and I did catch that one of the Googles guys, I don't know how to pronounce his last name, Gary
1:19.8	Elise, Neil, you know his last name? I know.
1:23.0	Okay, so he's kind of the new Matt Cutts for Google, kind of their spokesperson,
1:27.0	but basically, you don't really need to worry about,
1:29.0	and I think Matt Cutts even said this too,
1:31.0	you don't need to worry about how like if you're
1:33.0	syndicating if you're only doing it like a couple of times you're not doing like a
	...

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