7-Point Facebook Advertising Checklist | Ep. #197

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 February 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist 00:35 – First, have a good image 00:48 – Use tools like Canva 00:53 – A good image drive means a good click-through rate 01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion 01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you 02:42 – Fourth, make sure that ad frequency is less than 2 02:48 – More than 2 is a waste of money 03:03 – Fifth, be mindful of your “ad scent” 03:08 – Make sure that your images or videos are congruent to your landing page 03:35 – Sixth, have a new ad account and duplicate your campaign 04:06 – Seventh, don’t be afraid to explore new ad ideas 04:10 – AdEspresso has a gallery of ads for inspiration 04:28 – Swiped has different long form landing page copy 04:41 – G-star has a good ad that is catchy video 05:03 – Rev has s caption service for your videos 05:17 – That’s it for today’s episode! 3 Key Points: Facebook is one of the most effective platforms to have an advertisement. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions. Experiment and learn—you need to try different advertisement ideas to see what will work best for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to give you the 7point Facebook advertising checklist.
1:02.0	So first and foremost, the number one thing you want to look at when you're doing a Facebook
1:05.9	ad is you want to have a really good image.
1:09.0	So you can use tools like I've recommended Design Pickle in the past, which is they'll allow you to make a lot of different images
1:14.7	You can even go to good stock photography sites too you can use a tool like Canva
1:19.4	Make sure that you have a good image to drive, you know, great, get people interested, drive a good
1:25.0	click-through rate over, and you'll be surprised. I mean, oftentimes you'll be A-B testing different
1:29.2	images. A good image outperforms a terrible one by a large margin.
1:33.4	So a good image is number one.
	...

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