Should You Be Provocative? Best & Worst Rebrands, and What’s Next for Celsius

The Prof G Pod with Scott Galloway

Vox Media Podcast Network

Careers, Entrepreneurship, Business

4.6 • 4.1K Ratings

🗓️ 30 June 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Scott kicks things off with advice on whether being provocative helps or hurts when building your brand. He then unpacks some of the best and worst rebrands in recent memory. Finally, he weighs in on Celsius’ rise in the energy drink wars, and where the brand could go next. Want to be featured in a future episode? Send a voice recording to [email protected], or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for this show comes from Shopify.
0:03.1	With Shopify, it's easy to create your brand,
0:05.4	open up for business, and get your first sale.
0:08.3	Use their customizable templates,
0:09.9	powerful social media tools,
0:11.4	and a single dashboard for managing it all.
0:13.9	The best time to start your new business is right now,
0:16.8	because established in 2025 has a nice ring to it, doesn't it?
0:20.5	Sign up for a $1 per month trial period at Shopify.com slash Vox Business, all lowercase.
0:26.5	Go to Shopify.com slash Vox Business to start selling with Shopify today.
0:31.4	Shopify.com slash Vox Business.
0:42.3	Welcome to office hours with Prop G. This is the part of the show where we answer your questions about business, big tech entrepreneurship and whatever else is on your mind. What's
0:46.2	happening? Today we're finishing off our special series, ProvG on marketing, where we answer your
0:50.9	marketing questions. And just a reminder, office hours now drops every Monday and Friday.
0:55.4	That's twice a week, twice the Profi.
0:57.7	If you'd like to submit a question for next time,
0:59.8	you can send a voice recording to Office Hours of Profgmedia.com.
1:02.5	Again, that's Office Hours atprofgemedia.com.
1:04.7	Or post your question on the Scott Galloway subreddit,
1:08.2	and we just might feature it in our next episode.
1:10.5	First question.
1:14.9	Our first question comes from Sam on Reddit.
	...

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