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The Playbook With David Meltzer

Should You Be Looking For a Target Audience?

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 24 July 2022

⏱️ 5 minutes

🧾️ Download transcript

Summary

Instead of looking for a target audience, focus on trying to find people with an open mind, open heart, and open hands. Open Mind - Is a person willing to consider outside perspectives? Open Heart - Are they kind and willing to be honest with you? Open Hands - How much of themselves do they give to others Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Let's bring up AJ Anderson, AJ, what question do you have today for David?

0:06.9

Now I currently have a Zoom call that I do every single Thursday at 7 p.m. Central Standard

0:11.5

Time.

0:12.5

And I want to consider it a non-profit.

0:16.2

I just truly want to serve others mental health.

0:19.0

I don't really know who my target audience should be because it could be anyone between

0:24.7

25 to 70.

0:25.7

I mean, really it's for everybody, right?

0:27.8

But I want to be a laser focus.

0:29.2

So my main question is how should I be marketing this and how should I really go about this?

0:35.2

My suggestion is utilizing the open-minded, open-question guide that I have.

0:40.8

And I'm going to send that to AJ.

0:42.9

The world is different today with Clubhouse, with IG, TikTok, all the different platforms.

0:47.9

You know, I have over almost 67,000 people today registered for training on the webinar,

0:52.6

let alone the thousands of people on all the other platforms that we're utilizing.

0:57.5

But what you want to do is find the open minds.

1:02.5

And you know, whether it's in person on the phone, email, traditional media or social media,

1:07.6

you want to find those open minds per the topic in which you have expertise or you want

1:13.0

to empower.

1:14.0

So if it's mental health or happiness, then ask people today, how do you feel?

1:19.0

What are you doing today to be happy, to increase your mental stability and health?

1:25.0

What do you like about it?

...

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