Marvel's in trouble. This once untouchable titan of a franchise has fallen to its knees in recent years.

And it's gotten people wondering, should the MCU just scrap it all and reboot?

Well, today I have the answer. And that answer is us, these theory channels.

Marvel needs to run more like us. Settle in as we give Mickey Mouse

a speed run lesson on the art of running a content business.

Hello internet, welcome to film theory, where today it's time to show how a scrappy bunch of YouTubers are smarter than entertainment's biggest brand.

So, I don't think it's a controversial take when I say that Marvel's really struggling right now.

Box office returns and Disney Plus viewership are in the tank, and there's really no sign of it turning around. The recently concluded Loki premiered to 40% lower

watch minutes and a fifth of the online chatter when compared to season one. That's

pretty bad considering the show before that, Secret Invasion, had the second worst

numbers of any MCU Disney Plus series. In fact, release after release after release has seen a decline in

overall viewership for the MCU extensions happening over on Disney Plus. But what's more

concerning are the films. Multiverse Madness, disappointment. Love and Thunder, disappointment.

Quantum mania, huge disappointment. And while the numbers are still coming in as I write this,

the Marvels is headed for the lowest opening of any MCU project ever.

And that's including the Hulk movie from way back before this whole thing even got off the ground.

Early data for the Marvels is comparing it to the performance of the Flash.

Let's just say that you do not want to be compared to the box office performance of the Flash.

In short, things are not looking so hot for this once

untouchable franchise. And it's gotten a lot of people to start asking, is it time for the

MCU to reboot? And really, is this even that surprising a question to ask? Quality of the output

aside, the MCU is very long in the tooth at this point, especially when you're talking

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