Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 August 2024

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore why you should tier clients based on their level of headache and evaluate whether they are worth the headache based on their overall value. Also discover affordable digital marketing conferences and CRM systems for lead nurturing! Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Taking on Bad Clients for Cash Flow (01:52) Tiering Clients and Evaluating the Headache Factor (03:15) Finding Affordable and Relevant Digital Marketing Conferences (05:38) Choosing the Right CRM System for Lead Nurturing (09:14) Exploring CRM Options: Pipe Drive and Go High Level (12:45) Making Money as a Large Agency Owner Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so we have a little treat for you.
0:01.4	So this is a coaching call from the Agency Owners Association.
0:06.0	This is a group that Neil and I have for agency owners to help you grow faster.
0:10.1	So if you're an agency space, you a services business this is applicable to you.
0:14.0	It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.
0:19.6	If you want to learn more about the group you can go to marketing school.
0:22.0	I.O. slash agency again it's marketing school the I.
0:25.2	Oh, slash agency hope you enjoy the episode.
0:27.7	Should you take on bad clients just to build cash flow during zero to one million
0:31.2	phase? I would say you have to stretch your ICP a little
0:35.8	further but not take on like a nightmare clients that call you all the time or
0:40.7	text you all the time or whatever I think there's a limit to that right and
0:43.5	in some cases you have to put food on the table so you take what you can get
0:47.3	but yeah you just can't have the ones that are going to occupy too much head space.
0:56.5	Does that make sense to you?
0:57.3	Is there a follow up there?
1:00.5	Yeah, so there are some clients that are so needy and they're not gonna have that much of a budget in themselves.
1:11.2	So yeah, that I was looking for that balance and I think the part of that is because I'm having a child
1:20.9	A few months some prettyruh, that's awesome.
1:24.0	I'm pretty anxious about that as well.
1:26.0	Oh, and how old are you again?
1:28.0	24.
	...

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