Should Instagram influencers unionize?

Recode Daily

Recode

Society & Culture, Science, Technology

4.6 • 1.3K Ratings

🗓️ 29 June 2021

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Content creators and online business owners have benefited from an influx of customers during lockdown, and companies like Instagram are taking notice. As Vox’s Terry Nguyen (@terrygtnguyen) explains, Facebook and Instagram have started implementing new features to help creators maximize profits, but in the process, they’re also tightening their grip on the influencer economy. References: Read Terry’s story here. Enjoyed this episode? Rate Recode Daily ⭐⭐⭐⭐⭐ and leave a review on Apple Podcasts. What do you want to learn about on Recode Daily? Send your requests and questions to recodedaily@recode.net. We read every email! Subscribe for free. Be the first to hear the next episode of Recode Daily by subscribing in your favorite podcast app. Learn more about your ad choices. Visit megaphone.fm/adchoices This episode was made by: Host: Adam Clark Estes (@adamclarkestes) - Producer: Alan Rodriguez Espinoza (@ardzes) - Engineer: Paul Mounsey Support Recode Daily by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	And they are some our guide for Marmite first timers. First toast your pillowy soft bread.
0:08.0	Push that.
0:10.0	Liberally spread that butter. Stroke that Marmite open.
0:16.0	Dip that knife and spread that. Don't overload.
0:22.0	And taste that. Marmite. Love it.
0:27.0	Hate it. Get it on.
0:37.0	E-commerce has boomed since the beginning of the pandemic, when pretty much every
0:41.0	facet of the economy moved online.
0:44.0	Content creators and online business owners have benefited from an influx of
0:47.0	customers and social media companies have taken notice.
0:51.0	Over the last year, social media companies like Instagram have taken steps
0:55.0	to help users monetize their content.
0:58.0	But with this shift, content creators are feeling more and more pressure to post
1:03.0	consistently and stay relevant in the increasingly competitive influencer market.
1:10.0	Fox's Terry Nguyen has been talking with online creators and business owners
1:13.0	about their experiences and she joins us now.
1:16.0	Hi, Terry. Hi Adam. Thanks for having me.
1:18.0	So, Terry, how has E-commerce on Instagram changed in the last year?
1:23.0	So during the pandemic, Instagram and its parent company Facebook have definitely
1:28.0	started integrating more commerce features.
1:31.0	Recently, Instagram announced the launching of creator shops, which is an extension of its
1:37.0	shopping tools that businesses use.
	...

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