AskPath.

com

Hey, what's up everybody?

Pavlin here and welcome to episode 568 of Ask Pat.

Thank you so much for joining me today.

As always, I'm here to help you by answering your online business questions five days a week.

Okay, here's today's question from Glenn.

Hey, Pat, this is Glenn Taylor.

I have a question about ConvertKit as it relates to email templates being either all text or involving images and graphics.

So I definitely see the benefits of all the amazing functionality

with ConvertKit and how easy it is to use and setting up courses and automation. But the emails

themselves, I feel like I need some convincing that such a lean email that's text only, especially

if you've got a lot to say, we'll get as much engagement

in terms of click-throughs and read-read-throughs. I know that emails with a lot of graphics

can be seen as very marketing e and commercial versus the argument that text only is more personal.

But I also know from being a marketer for many years that images, embedded videos, graphics,

you know, stir the emotions and the multiple senses versus just a lot of text.

So, yes, content is king, and that ultimately is what matters, but I'm also wondering

if it's a missed brand opportunity or if it will not engage customers as much.

This is kind of like the one thing that's preventing me from going with and try and

convert kit versus some other email tool that allows for sending both HTML and text only

email. So I would love your thoughts on this if you either have already talked about this or could

...