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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Should I Separate the Brands of My Business and Podcast?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business, Small Business, Getting Started, Passive Income, Business Advice, Business Strategy, Marketing, Podcasting, Online Entrepreneurship

4.9636 Ratings

🗓️ 17 May 2016

⏱️ 9 minutes

🧾️ Download transcript

Summary

Today's question comes from Priest, who has a question about marketing his podcast. Should he market his podcast as a separate brand, or should he keep it with his existing audience? Priest's site is http://www.affiliatemission.com/. Do you have a question about marketing? Record it at http://www.askpat.com/. Thanks to our sponsor, Active Campaign. To learn more about their integrated, automated marketing campaign and to get a free trial, visit http://activecampaign.com/askpat. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

AskPath.

0:01.0

AskPath.com.

0:09.0

Hey, what up, everybody, Pafflin here, and welcome to episode 606 of AskPath.

0:15.0

Thank you so much for joining me today.

0:16.5

As always, I'm here to help you by answer your online business questions five days a week.

0:19.8

We have a great question today from Priest. But before we get to that, I do want to thank today's sponsor,

0:24.0

which is Active Campaign. Active Campaign is an advanced email marketing, marketing,

0:27.8

automation, and sales CRM platform that features a simple and easy to use interface. Visit

0:33.8

ActiveCampaign.com slash Ask Pat and see firsthand how an integrated automated marketing and

0:39.2

sales platform can revolutionize your promotional efforts. Sign up for a free 14-day trial now.

0:44.8

No credit card needed, no training fees, no contract. Pricing is accessible to any size business.

0:50.9

Again, that's activecampaign.com slash As pat. All right, now here's today's question

0:55.4

from Priest. Hey, Pat. My name is Priest. I wanted to ask a question in regards to my business

1:01.9

and having a podcast. I have a business called AffiliateMission.com that basically is an outsource

1:08.7

program management company. We manage other online businesses.

1:12.8

But as an extension of that, I started a podcast called Missions and Marketplace.

1:18.2

Now, with the podcast, although it's separate from affiliate mission,

1:23.3

it's still under the guise of affiliate mission, if you will.

1:26.9

So the question is, would you do marketing separately from the two different brands, if you will,

1:34.4

or would you just continue to market like I'm currently doing under affiliate mission?

1:40.0

And then just as there's new podcast being put out, just put it out on the affiliate mission Facebook page.

1:46.3

Or again, would you create an entirely separate Facebook page for missions and marketplace,

...

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