Should I Sell to My Whole Email List or Just to a Segment?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 22 November 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

AP 0741: Should I Sell to My Whole Email List or Just to a Segment? Today's question comes from Tracy, who asks about selling to her email list. Should she pitch her product to her entire list or just to a targeted segment? Tracy's site is http://mumswithhustle.com/. I'm an advisor for and big fan of the email service provider ConvertKit: http://askpat.com/convertkit. Do you have a question about selling to your email list? Record it at http://www.askpat.com/.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, what's up, ask pat.com.
0:10.7	Hey, what's up, everyone?
0:12.0	Pat Flynn here and welcome to episode 741 of Ask Pat.
0:15.4	Thank you so much for joining me today.
0:17.2	As always, I'm here to help you by answering your online business questions five days a week.
0:20.7	All right, here we go. Today's question from Tracy.
0:24.4	Hi, Pat. I am a massive fan of everything that you do, so it means a lot to be able to ask you
0:30.6	this question and hopefully have you answer it. So my name is Tracy Harris and I'm from
0:37.2	mumswithhustle.com. I podcast and I blog for
0:41.2	mum entrepreneurs. But what my question is, is do I pitch my new product to my entire email
0:50.2	list or just to the quarter of them that have come in through a real targeted opt-in.
0:58.3	So at the moment, yes, a quarter of my list size has come in through a particular opt-in
1:04.2	and they're currently going through an email series that we're really proud of.
1:08.9	But we're ready to pitch this idea.
1:11.1	And I'm just wondering if I pitch it to my entire list so that not everyone misses out, or if I just
1:16.5	pitch to the people who've come in through that opt-in. I'd love your help on that.
1:21.6	Thank you so much for everything that you do again. I'd love to rock one of your teas.
1:26.2	Of course, I'll take a selfie and upload to
1:28.5	Instagram because that's my jam. But thanks so much, Pat. I can't wait to hear your response.
1:34.1	Bye.
1:35.4	Hey, Tracy, thank you so much for the question. I appreciate you so very much. And thank you for
1:39.6	listening to the show and submitting your question. This is a great one because actually it's pretty
	...

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