Should I Narrow My eCommerce Site's Offering?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 24 February 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Valerie, who asks a question about her ecommerce site. Should she narrow her offering to focus on what sold best in her brick-and-mortar shop? Valerie's site is http://bambulei.com/. One of the tools I recommend using is Optimizely (https://www.optimizely.com/). Learn more about retargeting, which I discuss with Kimra Luna in Smart Passive Income Episode 181 (http://www.smartpassiveincome.com/session181). Do you have a question about selling online? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	AskPath.
0:04.0	AskPath.com.
0:07.0	Dot com.
0:09.0	Askpats.
0:10.0	Hey, what's up everybody?
0:12.0	Pafflin here and welcome to episode 547 of Ask Pat.
0:16.0	Thank you so much for joining me today.
0:17.0	As always, I'm here to help you by answer your business questions five days a week.
0:21.4	All right, here's today's question from Valerie.
0:24.6	Aloha, Pat. My name is Valerie Ray. I closed my brick and mortar shop about 18 months ago,
0:31.4	Bamboulet. Now I focus solely on the boutique's website for online sales. www.bambulet.com.
0:40.7	It's a scaled down version of the unique boutique, but it's not doing as well as I'd hoped.
0:46.4	My question to you is, do you think that I should niche it down and focus specifically on an item
0:53.9	that was one of our best sellers from the past
0:57.2	when we were open as the brick and mortar shop. Thank you for all that you do and all the things
1:03.1	that you provide. Great information. You're awesome. Aloha. Hey, Valerie. Aloha. Thank you so much
1:10.3	for the question today. I appreciate it. And, you. Aloha. Thank you so much for the question today.
1:11.5	I appreciate it.
1:12.5	And, you know, niching down on an e-commerce site to focus on a best-selling item is always
1:18.8	a smart idea.
1:19.9	I've seen people like Gary Vaynerchuk do this on his wine website and so many others.
1:24.9	It doesn't necessarily mean you have to get rid of everything else, though.
	...

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