meta_pixel
Tapesearch Logo
Log in
Disruptors

Should I Focus on My Personal or Business Brand? [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 29 July 2021

⏱️ 14 minutes

🧾️ Download transcript

Summary

In this short but insightful episode Rob answers in detail one of the most common questions he gets asked. Should you focus on your business or your personal brand?   KEY TAKEAWAYS You should be tactical about focusing on one brand at a time, there are usually three, the product brand, the personal brand and the business brand. The great thing about having a personal brand is you can promote both business and products brands with flexibility, autonomy and still live your own values. Products and businesses may come and go but you will always be there, so always focus on your personal brand first and foremost. BEST MOMENTS “The great thing about having a personal brand is you can promote both business and products brands with flexibility, autonomy and still live your own values”   “People buy into you as a personal brand”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

Click on a timestamp to play from that location

0:00.0

Definitely focus step one on building your personal brand AI big data. They're watching you

0:07.4

Hi, it's Rob now one of the most common questions I get asked in

0:13.6

business and personal brand is

0:16.6

Should I focus more on my business brand or should I focus more on my personal brand?

0:23.4

An on social media should I post as my personal brand or my business brand?

0:30.1

So I'm going to answer that and let's put this debate to bed now there are three types of brand

0:38.2

And I think you should be strategic about building at least two

0:42.8

If not three of these but you should also be tactical about focusing on one first or next

0:51.0

So the three types of brand are the personal brand the business brand and the product or service brand

0:59.6

And probably a good way to demonstrate this would be Apple or Tesla

1:04.7

So with Apple Steve Jobs is the personal brand

1:09.2

Apple is the company brand and then the iPhone is a product or service brand I choose is a service brand

1:18.9

So Apple being a multi billion maybe one day trillion dollar organization

1:25.1

They leverage all three brands

1:28.3

Now I don't know if you want to be part-time full-time or big time

1:32.9

But maybe as you listen to me thinking you head do I want to be a part-time entrepreneur full-time entrepreneur or big big time badass

1:40.8

Entrepreneur big time badass and that's your choice

1:45.1

I'm not here to tell you what you should or shouldn't do they all work

1:48.5

Depending on your vision

1:50.4

But if you want to be big time you probably need to leverage

1:54.3

Two maybe three of those different types of brands

1:59.3

It's the same with Tesla Tesla is the product brand

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Rob Moore, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Moore and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.