Should I Focus on My Personal or Business Brand? [Business, mindset, entrepreneur, disruptors]
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 29 July 2021
⏱️ 14 minutes
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| 0:00.0 | Definitely focus step one on building your personal brand AI big data. They're watching you |
| 0:07.4 | Hi, it's Rob now one of the most common questions I get asked in |
| 0:13.6 | business and personal brand is |
| 0:16.6 | Should I focus more on my business brand or should I focus more on my personal brand? |
| 0:23.4 | An on social media should I post as my personal brand or my business brand? |
| 0:30.1 | So I'm going to answer that and let's put this debate to bed now there are three types of brand |
| 0:38.2 | And I think you should be strategic about building at least two |
| 0:42.8 | If not three of these but you should also be tactical about focusing on one first or next |
| 0:51.0 | So the three types of brand are the personal brand the business brand and the product or service brand |
| 0:59.6 | And probably a good way to demonstrate this would be Apple or Tesla |
| 1:04.7 | So with Apple Steve Jobs is the personal brand |
| 1:09.2 | Apple is the company brand and then the iPhone is a product or service brand I choose is a service brand |
| 1:18.9 | So Apple being a multi billion maybe one day trillion dollar organization |
| 1:25.1 | They leverage all three brands |
| 1:28.3 | Now I don't know if you want to be part-time full-time or big time |
| 1:32.9 | But maybe as you listen to me thinking you head do I want to be a part-time entrepreneur full-time entrepreneur or big big time badass |
| 1:40.8 | Entrepreneur big time badass and that's your choice |
| 1:45.1 | I'm not here to tell you what you should or shouldn't do they all work |
| 1:48.5 | Depending on your vision |
| 1:50.4 | But if you want to be big time you probably need to leverage |
| 1:54.3 | Two maybe three of those different types of brands |
| 1:59.3 | It's the same with Tesla Tesla is the product brand |
... |
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