Should I Expand My Brand or Stay Niche?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 31 March 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1215 Today I'm talking to Matt of SkylandersCharacterList.com, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience!) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go wider, or deeper? That's what we discuss today. Show notes and more at SmartPassiveIncome.com/ap1215.

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Transcript

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0:00.0	AskPath.
0:04.9	AskPat.com.
0:08.2	Dot com.
0:11.9	What's up everybody?
0:12.9	Patlin here and welcome to episode 1,215 of Ask Pat 2.0.
0:18.3	You're about to listen to a coaching call between myself and an entrepreneur like you.
0:21.6	And today we're talking with Matt over at skylanders characterlist.com.
0:26.5	This is a very, very niched space in the collectible industry.
0:31.3	In fact, Skylanders doesn't even exist anymore yet he's still managing a business there.
0:36.5	And so the question that we're going to answer today
0:38.4	from Matt is whether or not he should expand into other collectibles or continue to go deeper
0:44.4	in this space that doesn't have any new content. There's no new characters coming out. It's kind of
0:49.4	limited. So where do we go from here? That's what we're talking about today. You can check out
0:53.4	Matt and his
0:54.3	stuff at Skylanders Characterlist.com. He also has a shop there as well. And you can see what we're
0:59.7	talking about, these little figures. And again, I am pretty familiar with this stuff from back
1:04.1	in the day, but never really got into it. And it's just so cool to see this sort of subculture and that Matt has created and what he's done there. So a lot of opportunity and you're going to see and hear an epiphany by the end of this episode.
1:15.7	It's going to be really awesome.
1:16.5	So here he is Matt.
1:19.1	Matt, welcome to Ask Pat 2.0.
1:21.7	Welcome to the show.
1:22.5	Thanks for having me, Pat.
	...

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